Sales Representative

Escalade Wines & Spirits (EWS) is a premier wine and spirits agency dedicated to managing beverage alcohol brands across Canada. Established in 2015 as a joint venture between Concha y Toro wines and Charton Hobbs Group, we bring top-quality Canadian representation to our esteemed suppliers and parent company. Our partnership combines the global expertise of Viña Concha y Toro with the longstanding excellence of Charton Hobbs, creating a portfolio of successful brands renowned for their quality.

At Escalade, we pride ourselves on our exceptional distribution and marketing strategies, ensuring that our clients receive the best possible service and representation. Join us in celebrating the finest wines and spirits that the world has to offer.

Job Summary:

Reporting to the BC Sales Manager, this position’s mandate is to increase the sales and market share of the Escalade portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with retail stores and restaurants within the territory.

Essential Duties and Responsibilities:

Retail

• Drive sales of the Escalade Wines & Spirits portfolio
• Strive to exceed assigned quarterly and annual sales objectives and KPI’s
• Increase territory distribution, focus on core brands
• Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on fridge and shelf placements
• Organize trade days for supplier and manager visits in accordance with EWS best practices
• Pitch quarterly programming and work with retail chain store mangers to execute programs
• Set 6-week route plan to maximize efficient coverage of territory

Restaurants: 

• Maintain and develop existing relationships
• Look for new opportunities for features and BTG pours

Administrative & Other Responsibilities: 

• Record and manage daily activities through CHG XRM system ensuring accurate records
• Maintain accurate and current account data base through XRM
• Work to maximize budgets available and manage expenses within company guidelines
• Participate in trade shows, supplier dinners and events as required
• This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays

Job Qualifications:

• Experience: The ideal candidate has a passion for wine and spirits, has completed WSET level 2 (or a minimum of WSET level 1) and has worked in the restaurant or retail wine industry. College or university degree in business/sales/marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 2+ years of outside sales experience.
• Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.
• Knowledge: Knowledge of the liquor industry and successful completion of wine and spirit courses is desirable (e.g.: WSET) and will be required to obtain if hired.
• Territory coverage: Vancouver, North Shore, Richmond, Delta, Whistler, Sunshine Coast
• Physical: Must be physically fit and be able to lift and carry 50+ pounds and be able to handle heavy POS material.
• Other: Must possess and maintain a valid BC Driver’s License and must meet the company’s automobile insurance requirements. Must have any maintain a valid Canadian passport.

Base salary plus incentive bonuses and benefits commensurate with experience. Business related expenses are also covered. Own car needed, car allowance and gas covered.

If you are enthusiastic about the alcohol industry, possess sales expertise, and are motivated by achieving sales targets, we invite you to apply for this exciting opportunity to contribute to the success of Escalade Wines and Spirits. To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this today!

The above information is representative of the work performed in this position; however it is not all-inclusive.  The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.  This job description will be reviewed annually during the performance evaluation process.

Escalade is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.