Manager, Content Marketing

Posted 15 hours ago

Job Details

Full Time

Location

Job Description

Manager, Content Marketing

Location: Hybrid - Vancouver, BC, CA

Job Function: Sales and Marketing

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work.

This is a hybrid role in our Vancouver Office location:

2940 Virtual Way, Vancouver

This is a Temporary 18 Months, Full Time opportunity

Expected Salary Range: $104,662.00 - $130,827.00 - $163,533.00

Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.

Job Summary:

The Manager, Content Marketing leads the strategy for marketing content planning and publishing across BCLC owned channels for lottery, casino, sports, corporate and iGaming, including our B2B business. This role works closely with Marketing functional teams and stakeholders across the business to ensure player-facing marketing content is executed seamlessly across all owned channels and tailored to player needs.

Key Accountabilities:

Leads the development of content marketing strategies and plans to engage customers through relevant and contextual multimedia content disseminated through BCLC owned channels and assets e.g. web properties, apps, digital signage and POS at retail.
Collaborates with functional teams and stakeholders across the business including Communications, Social Media, Brand & Advertising, Player Experience and User Experience (UX) to identify, plan and lead the creation of content across all BCLC owned channels.
Oversees content strategy performance and optimization, ensuring content is tailored to deliver the message to the right audience and the right time. Undertakes A/B testing to maximize impact of messages.
Monitors effectiveness, establishing KPI's and reporting for areas of accountability.
Oversees the content management system, delivering on content management requirements for the business, leading the implementation of enhancements where needed.
In collaboration with Marketing Planning and other teams, oversees the implementation of content for systems including the Digital Signage Network in Lottery Retail & Casino Brick & Mortar locations.
Leads the development of content marketing calendars ensuring the scheduling of content is aligned across the enterprise.
Develops and manages operational budget, working closely with Marketing Planning to ensure accurate costing and forecasting.
Stays up to date with industry trends & content innovations to drive team ideation and experimentation.
Drafts Content Marketing Standards, Policies, Practices and Procedures, ensuring compliance and accountability for the content marketing team.
Collaborates and fosters strong, productive, and positive relationships with key internal stakeholders, as well as external stakeholders.
Provides strong people leadership to the Content Marketing Capability by championing BCLC's vision, mission and Values In Action; practicing meaningful recognition; communicating with staff regularly; developing, coaching and mentoring team; conducting performance management, and supporting culture and change management initiatives.

Minimum Required Qualifications:

Education and Experience

Bachelor's degree in Marketing, Content Marketing or a related discipline.
5 to 7 years of related experience, including recent experience building out content marketing capabilities;
A minimum of 2 years experience in managing people;
An equivalent combination of education and/or experience may be considered.

Technical Requirements

Strong knowledge of the principles, concepts, practices, techniques and tools in the areas of content & search marketing;
Demonstrated experience in strategic business planning and resource management in a leadership capacity;
Demonstrated experience developing and managing change with teams ensuring that sound change management and training principles are applied;
Ability to work cross-functionally and build support within the marketing team and among other stakeholders across BCLC in order to deliver on business needs;
Strong marketing business acumen with a results oriented focus;
Exceptional time management and multi-tasking skills;
Demonstrated ability to analyze business situations and develop solutions;
Excellent interpersonal skills;
Excellent written and verbal communication skills;
Excellent problem solving and analytical thinking/innovation;
Strong computer skills - MS office suite;
Experience in the gaming industry is an asset.

What's in it for you

Robust wellness programs to enhance your physical, mental, social, financial and career well being
We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
Our Play It Forward program provides volunteer hours for our people each year
See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com .

All candidates must be at least 19 years of age and legally eligible to work in Canada

About BCLC

Since 1985, BCLC has evolved into a full-spectrum gaming entertainment company that offers outstanding gaming experiences for British Columbians, including lottery, casino, community gaming and eGaming. One of BC’s top 50 employers, BCLC leverages off of its corporate values: integrity, social responsibility and respect. Our culture is one that embraces change, initiates opportunity and is passionate about growth. We believe strongly in spirited teamwork and pushing the boundaries of innovation. Our success is based as much on the dedication and hard work of our team as it is on the innovative games we offer and the ways in which we conduct our business. At BCLC we offer a comprehensive total rewards package; including competitive salaries, yearly bonuses, flexible benefits and rewards that come with being integral to our innovative and growth-oriented environment.

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