Senior Manager Brand and Digital Engagement

Overview

Are you a seasoned leader with expertise in brand strategy and digital engagement? We are looking for a Senior Manager, Brand and Digital Engagement to lead and shape WorkSafeBC's brand identity and digital presence. This strategic leadership role oversees web, digital, resource development, and creative services, ensuring innovative and effective engagement across all platforms while upholding brand integrity.

In this role, you'll develop and implement cohesive brand, digital, and content strategies, leveraging data and technology to enhance audience engagement and operational efficiency.

How you'll make a difference: You'll help elevate WorkSafeBC's brand presence and digital engagement, ensuring our messaging and services resonate with British Columbians today and in the future.

Where you'll work

At WorkSafeBC, we offer a hybrid model that combines the convenience of working remotely with the collaborative energy of working in our offices, based on the operational needs of the position.

In this role, you'll work primarily from our Richmond office with some flexibility to work from your home in B.C.

What you'll do

• Lead and provide overall direction to web, digital, resource development, and creative services teams.
• Develop and execute a comprehensive corporate brand and content strategies to ensure consistent messaging and alignment with WorkSafeBC's mission and vision.
• Oversee the creation and execution of innovative digital engagement strategies to build strong connections with target audiences.
• Monitor trends and technologies to keep engagement strategies relevant and effective.
• Collaborate with IT and analytics teams to optimize enterprise-wide digital tools and platforms.
• Drive content strategy across digital, social, and traditional channels to enhance brand loyalty and engagement.
• Use analytics to measure performance, optimize strategies, and report on ROI.
• Foster a supportive and high-performing team environment through effective communication, coaching, and development.

Is this a good fit for you?

We're looking for someone who can:

• Strategically anticipate and adapt to digital trends to enhance engagement.
• Brand strategy and creative direction in leading a team of designers and media producers
• Lead, inspire, and empower a high-performing, collaborative team.
• Communicate effectively to influence decisions and build partnerships.
• Use data and analytics to shape impactful strategies and measure success.
• Drive innovation and lead transformative initiatives to achieve goals.
• Build and maintain a consistent, unified brand identity across all channels.
• Collaborate cross-functionally to align marketing strategies with organizational objectives.
• Travel occasionally to our other WorkSafeBC offices if required.

Your background and experience

• A bachelor's degree in marketing, Communications, Business Administration, or a related field (Master's preferred).
• At least 8+ years of progressive leadership experience in brand management, digital marketing, or content strategy, including 4+ years in a leadership role.
• Proven expertise in brand strategy, digital engagement, content strategy, and analytics.
• Strong understanding of enterprise digital enablement and collaboration with IT teams.

We'll consider an equivalent combination of education and experience.

Important to know

Before we can finalize any offer of employment, you must:

• Successfully meet the legal requirements under the Criminal Records Review Act to work with children and/or vulnerable adults.
• Confirm you're legally entitled to work in Canada

WorkSafeBC's COVID-19 Employee Mandatory Vaccine Policy (the "Policy") is suspended effective January 9, 2023, however we reserve the right to re-implement it in response to changes in the public health landscape, including public health orders. We are committed to the protection, health, and safety of our employees and our Communicable Disease Prevention Program and related protocols remain in effect.

Who we are

At WorkSafeBC, we promote safe and healthy workplaces across British Columbia. We partner with workers and employers to save lives and prevent injury, disease, and disability. When work-related injuries or diseases occur, we provide compensation and support injured workers in their recovery, rehabilitation, and safe return to work. We're honored to serve the 2.49 million workers and 263,000 registered employers in our province.

What's it like to work at WorkSafeBC?

It's challenging, stimulating, and rewarding. Our positions offer diversity and opportunities for professional growth. Every day, the work we do impacts people and changes lives. What we do is important, and so are the people we do it for.

Our ability to make a difference relies on building a team with a rich variety of skills, knowledge, backgrounds, abilities, and experiences that reflects the diversity of the people we serve. We are committed to fostering a welcoming, inclusive, and supportive work culture where everyone can contribute as their best, authentic self.

Learn more: Discover who we are .

Our benefits

As a member of our team, you'll have access to services and benefits that help you get the most out of work - and life. Along with a competitive salary, your total compensation package includes:

• Defined benefit pension plan that provides you with a lifetime monthly pension when you retire
• 4 weeks of vacation in your first year, with regular increases based on years of service
• Benefits package that includes customizable options for health care and dental benefits, additional days off, and a health care spending account
• Optional leave arrangements
• Development opportunities (tuition reimbursement, leadership development, and more)

Learn more: Find out what we offer .

Salary: $139,423 - $169,399 annually

Want to apply?

• Applications are welcomed immediately, however must be received no later than 4:30 p.m. PST on the closing date.
• Please note that we will be starting assessments prior to the closing date.
• We encourage all qualified applicants to apply. If you require an accommodation in the assessment process, please email Recruitment Testing Accommodation (SM) when you submit your application.