RES O 24R - Marketing Data Analyst

Posting Title
RES O 24R - Marketing Data Analyst

Position Classification
Research Officer R24

Union
GEU

Work Options
Remote, Hybrid

Location
Multiple Locations, BC CA (Primary)
Vancouver, BC V6B 0N8 CA

Salary Range
$76,071.18 to $86,658.48 annually

Close Date
5/17/2024

Job Type
Regular Full Time

Temporary End Date

Ministry/Organization
BC Public Service -> Destination BC Corp.

Ministry Branch / Division
TACS / Destination BC

Job Summary

Position: Marketing Data Analyst
Classification: RO 24
Salary: $76,071.18 to $86,658.48
Status: Full time, Permanent
Location: Vancouver, Coast and Mountains region (Hybrid)
Comox Valley, BC (Remote)
Cranbrook, BC (Remote)
Kamloops, BC (Remote)
Kelowna, BC (Remote)
Nanaimo, BC (Remote)
Penticton, BC (Remote)
Prince George, BC (Remote)
Terrace, BC (Remote)
Victoria, BC (Remote)
Work Option:Hybrid or Remote

Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays. Remote work is available for employees residing outside of the VCM region in one of the approved remote locations in BC listed above. Employees working remotely will have the opportunity to visit the Destination BC office once a quarter.

Closing Date: May 17, 2024 at 4:00pm
Position #: 00129441
Competition #: DBC 2024-10

If you are interested and you meet the selection criteria, please respond to this link with your CV prior to 4 PM May 17, 2024 at 4:00pm.

You must be a Canadian citizen or permanent resident to apply for this full-time, permanent opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC's experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC's tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC's programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC's worldwide reputation as a destination of choice. For more information about Destination BC's programs and services, please visit www.DestinationBC.ca .

Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.

For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact dbccareers@destinationbc.ca. For more information about Destination BC's programs and services, please visit www.DestinationBC.ca .

Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: IndigenousApplicants@gov.bc.ca or by phone: 778-698-1336.

PURPOSE OF POSITION

Reporting directly to the Manager, Digital Analytics, the Marketing Data Analyst uses a blend of analytical, mathematical, and technical skills to produce data-driven insights that drive business results at Destination BC and for BC's tourism industry.

The Marketing Data Analyst will lead medium to large scale projects by undertaking fully independent professional analysis of tourism and marketing statistics (e.g. economic indicators, web analytics), and implementing components of Destination BC's Data & Analytics Strategy through the strong and strategic understanding of technology and performance data.

SPECIFIC ACCOUNTABILITIES

• Provides leadership in using data as a vital business resource by setting priorities for generating insights from data that will inform Destination BC programs and BC's tourism industry.
• Leads data analysis projects, contributing expertise towards defining project scope, objectives, data requirements and methodologies; works with partners and stakeholders to achieve project objectives, including influencing strategic and operational decisions.
• Develops and maintains real-time multi-scope marketing dashboards used by the Destination BC, to gauge up-to-date performance.
• Ingests, transforms, and summarizes various data-sources for the purpose of marketing dashboards creation and industry performance sharing.
• Recognizes data abnormalities and traces back to the source of origin to uphold data quality standards; engages with the internal and external team(s) to have the issue(s) resolved in a timely manner.
• Designs and delivers briefings and provides insights and recommendations to Destination BC's Executive team, senior management, and stakeholders based on analytical findings, to influence strategic and operational decisions.
• Provides expert guidance on implementation of Destination BC's marketing analytics plan to internal teams and agency partners.
• Develops methodologies for testing campaigns, analyzing key metrics, and identifying opportunities to improve marketing performance.
• Applies scientific techniques and tools, and interpretation of findings which result in significant and long-term impacts to work unit objectives and operations for the organization.
• Prepares highly technical and science-based reports and documents (i.e. ministry submissions, standards of practice, internal briefing notes, feasibility reports, evaluation reports, presentations), and other project management documents.
• Participates in the design, building, maintenance and validation of digital analytics dashboards to assess digital performance and analyze trends.
• Promotes working relationships with internal and external partners and, stakeholders (i.e. government ministries, government agencies, tourism industry regions, communities, and sector organizations), to achieve program or project objectives.
• Promotes and propagates data analytical skills across Destination BC, understanding the variety of functional roles relating to data analytic/science and how they can be most effectively applied to solve business problems and clearly communicates insights through data visualization techniques.
• Represents Destination BC at industry committees, conferences or working groups.

JOB REQUIREMENTS

• Degree, diploma or certification in data analytics, computer science and/or a related field and three years of related or an equivalent combination of education, training, and five years of related experience.
• A minimum of three years of experience with data visualization platforms (i.e. Power BI, Tableau, DOMO), Querying language (i.e. SQL), Google Marketing Platform (i.e. Google Analytics, Google Tag Manager, Campaign Manager), and other digital marketing systems (i.e. DMP, DSP, CRM, CDP).
• A minimum of three years of experience using a blend of analytical, mathematical and technical skills to produce data-driven insights and leveraging structured and unstructured data sources to conduct quantitative analysis via commercial data analytics tools (e.g. Alteryx, Knime, SAS EG).
• Demonstrated ability to understand and convey complex results to technical and non-technical audiences.
• Demonstrated interpersonal and communication skills in a collaborative team environment.
• Experience identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Experience identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
• Preference may be given to candidates with experience using the Google product stack (i.e. GTM, GMP, GCP, Google Analytics) and Tableau.
• Preference may be given to candidates with experience supporting end-to-end campaign performance measurement including but not limited to page tagging (GTM) and reporting (Google Analytics).
• Preference may be given to candidates with experience using statistical computer language (i.e. SQL, R, Python) to manipulate data and draw insights from large multi-dimensional data sets.
• Preference may be given to candidates with experience and understanding of API design principles, including but not limited to Back-end technologies (MySQL) and Front-end skills (AJAX, React).
• Demonstrated experience interpreting and applying advanced mathematics, scientific rules and methods to solve problems and/or to create predictive modelling is considered an asset.
• Ability to travel within British Columbia, as required.

COMPETENCIES

Analytical Thinkingis the ability to comprehend a situation by breaking it down into its components and identifying key or underlying complex issues. It implies the ability to systematically organize and compare the various aspects of a problem or situation and determine cause-and-effect relationships ("if...then...") to resolve problems in a sound, decisive manner. Checks to ensure the validity or accuracy of all information.
Business Acumenis the ability to understand the business implications of decisions and the ability to strive to improve organizational performance. It requires an awareness of business issues, processes and outcomes as they impact the client's and the organization's business needs.
Partners with Stakeholdersis the desire to work co-operatively with all stakeholders to meet mutual goals. It involves an awareness that a relationship based on trust is the foundation for success in delivering results.
Planning, Organizing and Coordinatinginvolves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organization's mandate.
Concern for Orderreflects an underlying drive to reduce uncertainty in the surrounding environment. It is expressed as monitoring and checking work or information, insisting on clarity of roles and functions, etc.
Improving Operationsis the ability and motivation to apply one's knowledge and past experience for improving upon current modes of operation within the Ministry. This behaviour ranges from adapting widely used approaches to developing entirely new value-added solutions.
Information Seekingis driven by a desire to know more about things, people or issues. It implies going beyond the questions that are routine or required in the job. It may include "digging" or pressing for exact information; resolution of discrepancies by asking a series of questions; or less-focused environmental "scanning" for potential opportunities or miscellaneous information that may be of future use.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

Self-discovery and Awareness means understanding one's thoughts, feelings, values, and background and how they impact the success of the interaction and relationship, or how they may influence one's work. It is recognizing one's own biases by tracing them to their origins, through reflection and by noticing one's own behaviour-and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.

ORGANIZATION CHART

Vice-President, Corporate Development
Director, Research & Analytics
Manager, Digital Analytics
Marketing Data Analyst

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.

Job Category
Policy, Research and Economics